Practopro

Privacy Policy

Last updated: 30 July 2026

This policy explains how Growth Training & Consulting Ltd (“Practopro”, “we”, “us”), a company registered in England and Wales (company number 13174612) with its registered office at 1 Fairface Way, Woburn Sands, Milton Keynes, MK17 8FJ, United Kingdom, collects, uses and protects personal data when you use the Practopro platform (practopro.com and the associated application).

We are the data controller for the personal data described below. If your organisation is a Practopro customer, your employer may also act as a data controller for the training data your account generates — see “Your organisation’s role” further down.

Who this applies to

This policy covers: visitors to our marketing site, people who request a demo or contact us, and learners, managers, curators and administrators who use the Practopro application on behalf of a customer organisation.

What we collect

Account and organisation data — name, work email address, organisation name, and role (learner, manager, curator or admin), collected when your organisation invites you or you sign up.
Training content— sales frameworks, buyer personas, product/solution information and other material your organisation’s admins or curators upload to configure their training content.
Learning activity — course and module progress, quiz answers and results, and completion timestamps.
AI role-play sessions— audio recordings (and, for organisations on a video-enabled plan, video recordings) of practice role-play calls, automatically generated transcripts, AI-generated scores and written feedback against your organisation’s coaching rubric, and any self-reflection notes you choose to add. We do not use voice or video recordings for biometric identification — they exist solely so you and, where you choose to share an attempt, your manager can review and learn from the session.
Manager coaching notes— feedback a manager adds against a learner’s practice attempt, where your organisation uses that feature.
Usage and analytics data— pages visited, features used and general device/browser information, collected via our analytics provider (see “Cookies and analytics”).
Enquiries — information you submit through our contact or demo-request forms (name, work email, company, and your message).

We do not currently collect payment information — Practopro does not yet process live subscription payments. When paid billing launches we will update this policy before doing so, and payment card details will always be handled directly by our payment processor (Stripe), never stored on our own servers.

Why we process it, and our legal basis

To provide the training platform you or your employer has signed up for (performance of a contract).
To generate AI-driven coaching feedback and scoring on practice role-plays (performance of a contract / our legitimate interest in delivering the core product).
To respond to enquiries and demo requests (legitimate interest, and taking steps prior to a contract).
To understand product usage and improve Practopro, via analytics cookies you can decline (consent — see our Cookie Policy).
To produce aggregated, anonymised usage data — used to improve the service and for Practopro’s own analytics, excluding customer content (our legitimate interest in understanding and improving the product). This covers figures such as how much practice is done and how scores are distributed. It never includes your recordings, transcripts, coaching notes or uploaded material, and it never identifies a person or an organisation.
To show anonymous benchmarks — for example how someone’s practice compares with others doing the same job across the platform (legitimate interest). A benchmark is only shown when enough people share a job title for the comparison to be meaningful. Your organisation takes part by default; an administrator can switch it off at any time, and an organisation that opts out neither contributes to benchmarks nor sees them.
To meet our legal and regulatory obligations, where applicable.

Your organisation’s role

If you use Practopro because your employer is a customer, your employer’s administrators can access training data for members of their own organisation — progress, practice attempts, scores and feedback — as part of managing their team’s training. Practice attempts you mark private stay private unless you explicitly share them or your organisation’s policy marks an assignment as formally assessed. Organisations can never see another organisation’s data — every customer’s data is isolated at the database level.

Who we share data with

We use the following sub-processors to run Practopro. Each only receives the data it needs to perform its specific function, under a data processing agreement or equivalent terms.

Supabase — our database and file storage, hosted in the EU (London/Frankfurt region).
Clerk — user authentication and organisation/account management.
Anthropic (Claude) — powers the AI conversation, coaching and scoring during and after role-play practice.
ElevenLabs — generates the AI voice used in practice calls and training videos.
Deepgram — converts your speech to text during live practice calls.
HeyGen — generates the AI avatar video used in training content and video role-play.
LiveKit — provides the real-time audio/video connection during practice calls.
Cloudflare — stores practice-call recordings (R2 storage).
Mux — hosts and plays back practice-call recordings.
Resend — sends transactional emails (assignment notifications, reminders, account emails).
PostHog — product analytics, hosted in the EU.
Vercel — hosts the Practopro web application.
Railway — hosts the background service that runs live AI role-play calls.

We do not sell personal data, and we do not use your data to train third-party AI models beyond the processing needed to generate your own coaching feedback in the moment.

International transfers

Our primary database is hosted in the EU. Some of the sub-processors above (including Anthropic, ElevenLabs, Deepgram, HeyGen, LiveKit and PostHog) may process data outside the UK and EEA, including in the United States. Where this happens, we rely on the safeguards those providers make available, such as Standard Contractual Clauses or an equivalent adequacy mechanism, to ensure your data remains protected.

How long we keep data

We keep account and training data for as long as your organisation’s account remains active, so you can continue to track progress and review past feedback over time. If your organisation’s account is closed, or you ask us to delete your personal data, we will delete or anonymise it within a reasonable period, except where we need to keep limited records to meet a legal obligation.

Your rights

Under UK GDPR, you have the right to:

Access the personal data we hold about you.
Ask us to correct inaccurate data.
Ask us to delete your data, subject to any legal reason we may need to keep it.
Ask us to restrict or object to certain processing.
Receive a copy of your data in a portable format.
Withdraw consent at any time where we rely on consent (for example, analytics cookies).
Object to benchmarking specifically: an administrator can switch your organisation out of it in the organisation settings, which stops it both contributing to and receiving benchmarks.

To exercise any of these rights, contact us at customersupport@practopro.com. If you’re not satisfied with our response, you have the right to complain to the UK Information Commissioner’s Office (ico.org.uk).

Cookies and analytics

We use a small number of cookies to run the platform and understand how it’s used. See our Cookie Policy for the full detail and how to manage your preferences.

Children

Practopro is a business tool intended for use by working adults on behalf of their employer. It is not directed at, and we do not knowingly collect data from, children.

Changes to this policy

We may update this policy as Practopro evolves — for example, when we introduce paid billing. We’ll update the date at the top of this page when we do, and for significant changes we’ll take reasonable steps to let customers know.

Contact us

Questions about this policy or how we handle your data can be sent to customersupport@practopro.com, or by post to Growth Training & Consulting Ltd, 1 Fairface Way, Woburn Sands, Milton Keynes, MK17 8FJ, United Kingdom.